219 5 Connecting Structure your analysis Structure Content Title Introduction Introduce: • the type of text (campaign, advertisement) • the medium (magazine, billboard, etc.) • the advertiser (organisation or company) • the target audience and the purpose Short description Describe visual elements, don’t analyse: • use of colour and light • camera angles, placement of objects • fonts, slogans, logo, etc. Analysis Consider: • first impression (What caught your eye?) • mood created by visual elements and text • relation between people and/or objects • relation between image and text • contrasts, symbols, metaphors, repetition Conclusion Sum up the most important parts and explain why this ad appeals to you or not. Checklist: • I have written an analysis of an ad or a campaign. • I have structured my text with a title, an introduction, a short description, analysis and a conclusion. • I have included facts about medium, advertiser, target audience and purpose. • I have given my opinion on the ad or campaign. • I have checked that my punctuation is correct. • I have checked that I have conjugated the verbs correctly.
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