NEXT UP! 3 64 Australian Rose Duong noticed how fast clothes moved through the store where she worked, and the number of returns made her question where the clothes ended up. She came up with a website called Clothes Loop with the motto “shop, wear and swap”. When you shop at Clothes Loop, the garment is registered in their system. When and if you are tired of a piece of clothing, you can log on to Clothes Loop and swap it with other customers. This way you keep your clothing out of landfill and it is much cheaper than buying new clothes all the time. Duong has been driven by the idea that fashion doesn’t have to mean the same as wasteful consumption. Clothes Loop makes it possible for people to renew their wardrobe and be sustainable at the same time. “The current fashion businessmodel is: we make, we sell, we buy, we wear and we trash it.” Rose Duong to swap – skipta wasteful – sóun consumption – neysla to renew – endurnýja
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