35 1 Leading and following Structure your speech Structure Content Examples Title It can be a good idea to decide on a title after you have written a first draft. “I Have a Dream” is a phrase that King repeats throughout his speech. Introduction Open with an interesting quote or shocking fact to catch the reader’s attention. Creatively state the main reason for your speech. The quote “All men are created equal” in MLK’s speech points to The Declaration of Independence. Body Present your three main arguments. Use the personal pronouns I, you, and inclusive language, we and us, to connect with your audience. Repeat important words and phrases. For examples, go back to page 23 and revise the use of language in a speech. Conclusion Repeat your main message. End with a call for action or with a rhetorical question for your audience to think about. We use a call for action to motivate the audience to go out and make a change. We use rhetorical questions to press a point, not to get an answer: “Are not all men created equal?” Go to page 22 and 26 to learn more about how to plan and structure your speech. Checklist: • I have written a persuasive speech about a specific topic. • I have come up with a catchy title. • I have structured my speech with an introduction, a body and a conclusion. • I have used personal pronouns and inclusive language, and have repeated important words and phrases, to get my message through. • I have checked my verbs to ensure subject-verb agreement.
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