NEXT UP! 3 22 How to win an audience We speak to communicate our thoughts, feelings and opinions. We speak to connect with others, to entertain, investigate and persuade. Most of the time we do this without even considering how we go about it. However, sometimes we need to prepare to make sure we say exactly what we want to say. Purpose and message A speech is a prepared talk delivered to an audience. We give speeches on many different occasions: political meetings, demonstrations, weddings and birthdays, to name a few. The purpose of a speech, whether it is to inspire or entertain, is always closely linked to the occasion and the audience. So, what do you need to consider when you want to persuade or motivate an audience? Before reading Scan the text and the image quickly. What do you think you might learn from this text? For what occasion might you need to deliver a speech? Jot down some keywords. to investigate – rannsaka to consider – íhuga an audience – áhorfendur whether – hvort
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