NEXT UP! 3 216 TALKING 20 Discuss logos Work with a partner. a) Write a list of at least ten logos you can think of. If you like, you can try to draw them as well. b) Discuss which of the logos you think is most powerful or effective. Give reasons for your opinions. You may be able to use some of the useful vocabulary from task 17. c) Imagine you are making a logo for a new chocolate factory or chain of restaurants. Design the logo. Prepare to explain why you think this logo will work well. 21 Discuss laws Work with a partner. According to Icelandic marketing laws, specifically targeting children in advertising is not allowed. Nor is the advertising of alcohol or tobacco permitted. Discuss the following questions and write down your thoughts in keywords. a) Why do you think we have marketing laws like these? b) Have you seen advertising targeted at children in Iceland? Why do you think that happens even though it is not allowed? c) Most other countries do not have laws like these. Do you think targeting children in advertising should be against the law, or do you think companies should be able to advertise whatever they are selling to whomever they want? A logo is a symbol that a business, company or organisation uses to make you recognise their product or services. Hæfniviðmið • Tekið þátt í samræðum um kunnugleg málefni og látið skoðun sína í ljós.
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