NEXT UP! 3 214 The first thing that catches your eye is the black shark fin in the image to the left. It stands out in the blue image. The shark is a predator and the shark fin is a symbol of danger, so most people will relate to the word “HORRIFYING” here. But why is the image of just a blue ocean “MORE HORRIFYING”? The point is that the image to the right symbolises a lack of life, and an empty ocean should be more horrifying than a shark. The additional contrast of the blue ocean, the black shark fin and the capitalised white text helps to highlight the message further. Both the image and the text are simple and minimalistic, which makes the message clear and strong. The familiar WWF logo placed at the bottom centre of the poster indicates who is responsible for the message. This poster really made me think about how scary and sad it is that the way we live is a threat to our planet. WWF could have shown horrific images of wildlife death, but instead they chose a discreet yet powerful way of getting their message across. Sometimes simple does the trick. UNDERSTANDING 17 Useful vocabulary Find five words in “Simple does the trick” that you think are useful when analysing advertisements or campaigns. Write them down and translate them into Icelandic. 18 Analysis “Simple does the trick” analyses a public awareness campaign. You might have written an analysis as a school assignment. What other things could you write an analysis of? Write a list. 19 Evaluate the campaign Study the other posters for the campaign. What is your overall opinion of the campaign? Do you think it is effective? Write a paragraph to explain and remember to give reasons for your opinion. a predator – rándýr a lack of – skortur á additional – viðbótar to capitalise – skrifa með hástöfum to highlight – draga fram, undirstrika Hæfniviðmið • Lesið, skilið og unnið með fjölbreyttan orðaforða úr ýmsum textum. • Aflað sér upplýsinga úr texta, greint aðalatriði frá aukaatriðum og nýtt sér í verkefnavinnu. • Skrifað lipran, samfelldan texta af ólíkum gerðum í samræmi við inntak og tilgang með skrifunum.
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